Tom Gabor Resume

Experience

Digital Media Director | Mancino Manufacturing Co., Inc   Lansdale, PA – November 2013–Present 

• Front-end design and daily maintenance of manufacturing B2B company ecommerce website utilizing Magento CMS with online sales increasing consistently year over year since 2013

• Utilization of current search engine optimization (SEO) techniques and writing to increase traffic and brand awareness

• Identification and utilization of organic search, copywriting, blogging and link-building opportunities

• Design of all marketing materials including trade magazine advertising, annual catalogs, banners, partnership logos, email blasts and social media advertising

• Concept design and large-format printing of safety wall padding for schools such as Temple University and Overbrook High School

• Online and email marketing using Benchmark CMS software

• Large format design and printing on soft material substrates utilizing a Roland LEJ UV printer and VersaWorks software

 

Graphic Designer | World Imports, LTD  Philadelphia, PA – May 2011–October 2013

• Execution of multiple concurrent promotional sales material including monthly and quarterly flyers, price lists, trade show signage and monthly newsletters utilizing Adobe Creative Suite and QuarkXpress

• Concept and design through print production of annual wholesale catalog consisting of over 250 pages

• Front-end design overhaul and maintenance of company’s existing website through WordPress

• Execution of all online marketing including wholesale, promotional and company awareness email blasts utilizing Constant Contact

• Liaison to over 40 external company sales representatives providing up to date product information and marketing materials

• Design concept through individual construction of limited-run promotional mailer for 5 consecutive High Point Furniture Markets. that saw over 80% customer return

• Support of over 2000 existing customers with advertising material needs, image requests and marketing collateral

 

Adjunct Design Instructor | Tyler School of Art, Temple University – August 2011–December 2012

• Instruction of sophomore design majors in beginner to intermediate usage of Adobe Illustrator, Photoshop and InDesign (CS6)

• Revised a set syllabus to fit specific strengths and weaknesses of each student including personal logo identity, typography and vector illustration

• Final project consisted of a fictional music festival of the student’s choosing including branding/identity, brochure, poster and giveaway

 

Graphic Designer | Impax Marketing Group Philadelphia, PA – August 2003–October 2008

• Execution of strategic design and marketing for clients including Avis and Budget Car Rental, Nutrisystem and Alfred Angelo

• Design concept through production of “Twice the Love” campaign for Avis Car Rental that encompassed magazine ads, PoP and brochure design and produced results 24% above quarterly prediction

• Creation of campaigns for Nutrisystem featuring Marie Osmond, Jillian Barbarie and Dan Marino that included ads and commercial storyboarding

• Concept branding for companies such as PPRA, Foamex, Action Aids and Dining Out for Life including logo identity, ads, posters and package design

 

Freelance Designer – October 2008–Present

• Complete print design services for clients such as Hess and Exxon Regional, Taylor & Francis, Paulsboro Oil Refinery, EHS Saftey Consultants, Courtyard by Marriott, etc.

• Front-end web design for multiple safety consultant and promotional product firms

 

Education

Tyler School of Art, Temple University Philadelphia, PA | 1997-2002
B.F.A. | Graphic and Interactive Design

Temple University Japan Tokyo, Japan | 2001
Summer Design Workshop

 

Technical Proficiency

Adobe Creative Cloud, QuarkXpress, Wordpress, Volusion, Drupal, Microsoft Office, Constant Contact, Benchmark, Magento

Certifications

 

Google Adwords Fundamentals, Google Adwords, Moble, Hubspot Inbound Marketing

 

Exhibitions

Aid for Japan | April 2011—DrinkPhilly Gallery, Philadelphia, PA
“Just the Facts” poster series | October 2010—DrinkPhilly Gallery, Philadelphia, PA
TBD Artists present MELT | August 2010—James Oliver Gallery, Philadelphia, PA

 

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