Tom Gabor Resume

Experience

Digital Media Director | Mancino Manufacturing Co., Inc   Lansdale, PA – November 2013–Present 

• Front-end design co-development and maintenance of manufacturing B2B company website utilizing Magento CMS. Responsive and mobile-friendly redesign increased traffic and sales since launch

• eCommerce website design using Volusion, WordPress and Drupal software with online sales increasing consistently year over year since 2013

• Use of current search engine optimization techniques and writing to increase traffic and brand awareness

• Utilization of Google console and webmaster tools to research and identify pay-per-click and link-building opportunities

• Design of all marketing materials including trade magazine advertising, annual catalogs, banners, partnership logos, email blasts and social media advertising

• Concept design and large-format printing of safety wall padding for schools such as Temple University and Overbrook High School

• Online and email marketing using Benchmark software while using HTML & CSS

• Large format design and printing on soft material substrates utilizing a Roland LEJ UV printer and VersaWorks software

 

Graphic Designer | World Imports, LTD  Philadelphia, PA – May 2011–October 2013

• Execution of multiple concurrent promotional sales material including monthly and quarterly flyers, price lists, trade show signage and monthly newsletters utilizing Adobe Creative Suite and QuarkXpress

• Concept and design through print production of annual wholesale catalog consisting of over 250 pages

• Front-end design overhaul and maintenance of company’s existing website through WordPress

• Execution of all online marketing including wholesale, promotional and company awareness email blasts utilizing Constant Contact

• Liaison to over 40 external company sales representatives providing up to date product information and marketing materials

• Design concept through individual construction of limited-run promotional mailer for 5 consecutive High Point Furniture Markets. that saw over 80% customer return

• Support of over 2000 existing customers with advertising material needs, image requests and marketing collateral

 

Adjunct Design Instructor | Tyler School of Art, Temple University – August 2011–December 2012

• Instruction of sophomore design majors in beginner to intermediate usage of Adobe Illustrator, Photoshop and InDesign (CS6)

• Revised a set syllabus to fit specific strengths and weaknesses of each student including personal logo identity, typography and vector illustration

• Final project consisted of a fictional music festival of the student’s choosing including branding/identity, brochure, poster and giveaway

 

Graphic Designer | Impax Marketing Group Philadelphia, PA – August 2003–October 2008

• Execution of strategic design and marketing for clients including Avis and Budget Car Rental, Nutrisystem and Alfred Angelo

• Design concept through production of “Twice the Love” campaign for Avis Car Rental that encompassed magazine ads, PoP and brochure design and produced results 24% above quarterly prediction

• Creation of campaigns for Nutrisystem featuring Marie Osmond, Jillian Barbarie and Dan Marino that included ads and commercial storyboarding

• Concept branding for companies such as PPRA, Foamex, Action Aids and Dining Out for Life including logo identity, ads, posters and package design

 

Freelance Designer – October 2008–Present

• Complete print design services for clients such as Hess and Exxon Regional, Taylor & Francis, Paulsboro Oil Refinery, EHS Saftey Consultants, Courtyard by Marriott, etc.

• Front-end web design for multiple safety consultant and promotional product firms

 

Education

Tyler School of Art, Temple University Philadelphia, PA | 1997-2002
B.F.A. | Graphic and Interactive Design

Temple University Japan Tokyo, Japan | 2001
Summer Design Workshop

 

Technical Proficiency

Adobe Creative Cloud, QuarkXpress, Wordpress, Volusion, Drupal, Microsoft Office, Constant Contact, Benchmark, Magento

 

Exhibitions

Aid for Japan | April 2011—DrinkPhilly Gallery, Philadelphia, PA
“Just the Facts” poster series | October 2010—DrinkPhilly Gallery, Philadelphia, PA
TBD Artists present MELT | August 2010—James Oliver Gallery, Philadelphia, PA